I have seen lots of suggestions made on the forums, including a few pertaining to the store, such as Classes. People have made it clear that they want Classes to be gems again so you are guaranteed to receive it. I feel that Ranks have a similar issue. If you buy, say Champion Rank, and now you want to buy Legend Rank, you have to pay FULL PRICE for the Legend Rank. However, the store hasn't always been this way. There was a time where the price for the Legend Rank would be its current price minus the current price of Champion Rank. I think that Rank Upgrades should be brought back to the store for the people who have already purchased a rank and want to have a higher one. P.S. If I received Champion Rank in-game through something like a war key or a scroll, the rank would still be full price on the store since I have not yet bought any rank on the store.